The Role of E-Commerce to the Apparel Industry in the Pandemic

The apparel industry has been one of the most influential industries, even before e-commerce and the internet was invented. This isn’t a surprise since clothing is a necessity, and the way that a person dresses is also known for being a status symbol in society. Since the apparel industry is a multi-billion-dollar industry that has been around for centuries, it’s known for being one of the most important aspects of society.

Although most apparel industries and businesses use traditional means of manufacturing and fabric that can be easily widely produced, such as cotton and synthetic types of fabric, technology has come a long way in coming up with different styles and products that will appeal to an ever-changing target market.

The fashion industry market is one that can easily shift without any given notice; trends that might seem popular now won’t be as popular in the next coming years. As such, most marketers and individuals working in the apparel industry have to keep a keen eye on the ebb and flow of what’s currently trending.

With everything being digitalized these days, the apparel industry has migrated towards a more “electronic” approach. While there are still many traditional stores and outlets available, most customers can easily order the products they want with just a simple swipe of a finger.

But how has the e-commerce industry helped the apparel and fashion industry? How has it ensured business continuity during the pandemic? We’ll be unraveling some mysteries on how this industry has been doing in the last couple of months.

The Apparel Industry and the Pandemic

For the majority of the year, businesses and the operations of most industries have almost ground into a halt because of the public health crisis brought about by the pandemic.

It’s not just the apparel and fashion industry that has been hit by the pandemic. Other industries, such as the airline industry, have lost billions of dollars in sales since they rely on foot traffic. But doesn’t the apparel industry also rely on foot traffic? Well, not necessarily.

Contrary to what most people think, the fashion business has been doing well for itself, especially when it can easily transition towards a more online platform in the form of e-commerce. But how has the e-commerce industry helped fashion and apparel businesses worldwide?

How Has E-Commerce Affected The Fashion and Apparel Market?


With most people wanting contactless services and deliveries as an “alternative” to traditional retail, more people are now flocking towards the digital realm in getting their wants, especially fashion purchases. The amount of revenue created by these businesses is crucial to the success of the fashion industry in the next few weeks.

Data has shown that e-commerce is now one of the essential tools for the apparel and fashion industry, even before a public health crisis. The fashion business has generated total worldwide revenue of around $481 billion in 2018 and $545 billion in 2019. These numbers are projected to rise close to at least a trillion before 2025.

The constant rise of revenue is usually influenced by the fact that there are even more potential customers as the years pass. Even during 2020, when the pandemic has affected much of foot traffic, there will be an increase of 1.2 billion in customers, which is already a good chunk of the world population.

A good part of being in the fashion industry is knowing your target audience and marketing products well. With digital marketing becoming a standard and a norm in these industries, most business owners and marketers will need to know the type of apparel and products they should be producing and selling.

But whether customers are looking for simple clothes or flashy ones, the apparel and fashion industry will still need the right equipment for the job. Fortunately, insta graphic systems are one of the most versatile types of equipment that have been used in a variety of different businesses and industries. Being able to place prints and logos on T-shirts effectively and other types of clothing can effectively optimize sales while reducing risks.

As you can see, e-commerce platforms have a huge impact on the success of the fashion and apparel industry, especially when most people are flocking towards it with the current state of retail as of the moment. But even before the pandemic, the fashion business has always been a tried-and-tested business venture as almost everyone wants to look great with a fresh new thread. It was only a health crisis that pushed the sector to adapt to accommodate more customers.

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