marketing strategies

3 Types of Marketing Methods That Build Relationships

For many thriving businesses, marketing is an essential contributor to success, making it an ongoing and daily activity for most. Keeping your business’s brand or name in front of your clients can result in a healthier bottom line and give your business a better chance of achieving long-term success. With the emergence of several small and large companies, many business owners can choose from an array of marketing methods.

To make it easier for you, we’ve listed three of the most effective marketing methods that you can incorporate into your business to succeed.

Online Marketing

With the popularization of the internet and more people relying on online sources for their varying needs, online marketing has become one of the hottest trends in recent years in the business world. Many businesses opt for online marketing because it allows them to market their services or products towards a target niche while staying in their respective budgets. It’s a cost-effective way of enticing potential customers. You can choose and hire from the many online marketing agencies to help your business grow.

The best branches of online marketing include:

  • Social media marketing

With social media becoming a regular part of most people’s lives, it’s best to take your marketing to popular platforms like Twitter, Instagram, and Facebook. It’s a cost-effective way of online marketing, but it requires time commitment and effort. You can either market organically or invest in pay-per-click advertising or banner advertising.

  • Search engine optimization (SEO) 

SEO is the method that helps you optimize your websites or digital content, improving your search engine rankings and giving you a better chance of garnering more organic traffic to your websites. Doing this can help your content or site get featured on the first page of popular search engines like Google, which boasts over 79% of market share.

working from home

Relationship Marketing

This type of marketing is one of the most effective methods that any business can use but requires effort. Relationship marketing is a gradual process, providing a long-term marketing strategy that can address all stages of the customer cycle. The method delivers your business’s message to clients continuously, requiring daily commitment from your staff.

Activities included in relationship marketing include welcoming customers to your physical offices, offering customer loyalty programs, soliciting past clients’ feedback, sending personalized emails thanking clients for previous purchases, and having individual meetings with recurring clients or influencers.

Traditional Marketing

Although online and relationship marketing has proven to be useful for many businesses, they have not entirely supplanted conventional marketing strategies. Many of these conventional ways of marketing prove to be effective in reaching audiences and create numerous positive impressions towards your business.

This type of marketing method includes activities such as:

  • Participate in local community events.
  • Create commercials for televisions and radio spots.
  • Send out personalized mail directly to clients.
  • Rent billboards.
  • Invest in print advertisements in your local newspapers or magazines.
  • Send staff in costumes with signs to wave in clients.

No matter what marketing method you want to stick with, remember that it should center around your customers. The way to reach a particular market segment or niche depends on the people’s preferences, needs, and characteristics within that target demographic.

The key to choosing the perfect marketing strategy is selecting ones that are in harmony with the image you want to portray to your customers, ensuring long-term success, and great relationships with your clients.

The Author

Scroll to Top