Picture this: You’re scrolling through your Facebook feed when you see an ad for a dress that’s just your style. You click on the link and are immediately taken to a website where the dress is highlighted in all its glory. This is just one example of how personalization can increase sales for e-commerce businesses.
Personalization has become increasingly important in fashion e-commerce as customers demand more tailored shopping experiences. In fact, according to a study by Accenture, 91% of consumers are more likely to purchase from a store that offers personalized recommendations. When a customer visits your website, you want to make sure that they see products that are relevant to them.
Personalization occurs in every area of online and brick-and-mortar commerce, which is a reality. And because many internet retailers rely on big data to provide a tailored shopping experience for each of their consumers, the phrase meCommerce has been invented.
So, how can you start personalizing the shopping experience for your customers today? Here are 5 ways:
Create Personalized Homepages
Most fashion e-commerce websites have a generic homepage that doesn’t consider the individual customer. This can lead to customers not finding what they’re looking for and leaving the website without making a purchase. A personalized homepage increases the chances that customers will find what they’re looking for on your website. And it also creates a unique shopping experience that encourages customers to stay on your website and make a purchase.
Personalize your homepage by displaying products that are relevant to the individual customer. If you’re collecting cookies on an e-commerce site, you already know much about your prospective consumers. Why not utilize this data the next time they visit and improve their shopping experience?
Customization and Personalization of Your Products
When customers feel like they can customize a product to their liking, they’re more likely to make a purchase. And the best part is, they’re not that difficult to implement.
There are several various methods to personalize and customize your products. Right now, custom necklaces are currently the most in-demand customized product. Giving your consumers the option to personalize their jewelry adds more significance, individuality, and control over the appearance of your new piece.
One way to do it is to allow customers to choose from various options to create a custom product. Another way is to let customers personalize a product with their name or initials. And lastly, you can offer a variety of different customization options for your products, such as custom colors, custom sizes, and custom engravings.
Personalize Product Pages Based on Location
Aside from the apparent benefits of targeting, this is also crucial to ensure that your advertisements are relevant. E-commerce sites know where their customers come from or intend to ship their products through cookies or by asking visitors.
Use this to your advantage to offer customization of your products based on locations. The most relevant example of this is when you’re selling shoes to your clients. It is because the size varies from country to country. It would be helpful to offer customers the option to pick their nation when they’re on the product page. This way, they don’t have to worry about whether they’re ordering the right size for them.
Create and Offer Style Guides
Unlike a physical store, you can’t be there to assist your online customers in choosing the right products for their style. However, you can offer them style guides that will help them make the best choices for their individual style.
A style guide is a great way to build trust with your customers and ensure they’re happy with their purchase. You can do it by letting your homepage visitors answer a quick quiz. After that, they can see a list of recommended products for their style. This way, you can give your customers the best shopping experience by helping them find the right products for their individual types.
Utilize Data to Create Targeted Promotions
Data is your friend when it comes to creating targeted promotions. You can use data about your customer’s purchase history, location, and the time of day they’re most likely to shop. This is to create targeted promotions that will speak directly to them. By understanding your customer’s shopping habits, you can create targeted advertisements that are more likely to result in a sale.
For example, if you know that a certain customer only shops on weekends, you can send them a promotion for a weekend sale. Or, if you know that a customer is interested in a specific type of product, you can send them a promotion for that product. By utilizing data to create targeted promotions, you can increase sales and conversions on your e-commerce site.
Boost Your E-commerce Sales With Personalization
Personalization is a great way to increase sales and conversions on your e-commerce site. Implement these 5 strategies to personalize the shopping experience for your customers. Now is the time to start if you’re not already using personalization on your e-commerce site. And soon enough, your customers will thank you for it.