Most marketers have their eyes set on today’s largest consumer group, the millennials. If you own an eCommerce business and you want your brand to thrive for more years to
Apart from a handful of experts, no one could’ve predicted the fast spread of COVID-19 and its effects on the economy. The UK has more than 376,000 cases so far
With the economic hard times that we’re facing right now in the pandemic, people all over are trying their best to find ways to keep earning a living and continue
When you are a small business owner, major crises can make or break your business. Some operations work on a razor-thin margin, so lost sales can be a danger. If
When you think of global business expansion, what comes to your mind are huge loans, costly re-branding, and time-consuming business plans. That is not necessarily the case. As a small business
Business owners struggle to keep their lights on as the global coronavirus pandemic continues. The lockdown has been especially challenging for mom-and-pop stores, resulting in over 100,000 shuttered small businesses.
About a year ago, I found myself at a crossroads. I was twenty-four, and I was making one mistake after another. Next thing I knew, I was lying in my
Several people have started to renovate their homes during the pandemic, with some of them using it as an outlet for stress and boredom. Others had to make changes into
With non-essential workers unexpectedly urged to self-quarantine, many businesses have had to bear through possibly one of the biggest crises of this generation. Having the world come to a halt
When you plan a business, one of the things you should stress is your branding. It is more than just the name and logo of your business, but rather the